craft brewer, indie, london, market, record label, Spitalfields
A Saturday afternoon trip to Spitalfields for the Independent Label and London Craft Brewers’ Market. I’m not sure how long this event’s been going, but it was pretty rammed; funny to consider that what seems a pretty obvious combination wouldn’t have been possible 10 years ago when there were only half a dozen breweries in London.
The stalls were a bit on the small size, I thought, particularly for the labels that had a decent range on offer. With a few it was hard to tell if they were presenting a particularly austere and minimalistic aesthetic, or if they really did just have a couple of 12″s and a box of CDs for sale.
My initial response to squeezing through the crowds to look at the music was that I’m now so used to trying music out online that to see it presented with virtually no explanation or context seemed almost bizarre; inefficient at least. A few samples of the beers changed that reticence a bit, but the experience really highlighted the need for record labels to have an identity and a sense of purpose in order to stand out.
The atmosphere was good: Old Spitalfields market, despite it’s increasingly chain store, extension-of-Bluewater feel, was a pretty ideal venue. There are worse ways to spend a Saturday afternoon; I’ll go back if they put it on again.